Marketing Executive

Marketing Executive

Salary to £35k

City Based with Flexible WFH

Permanent

Responsible for the delivery of the Group marketing communications plan, leading multi-channel campaigns which include PR, events, thought leadership, email, advertising (online and offline) and direct mail. Responsible for the marketing integration stream of all acquisition integration projects, being a welcoming and professional individual when working with newly acquired businesses and ensure a smooth transition into BAU marketing with the business unit Marketing Executive.

Key Responsibilities:

*Develop and execute effective marketing communication campaigns for the Group, target audiences: acquisition targets, future employees and the insurance market

*Write copy for marketing campaigns and collateral, including brochures, leaflets, emails, social media posts and website copy

*Work with and support the management of design, PR, SEO and other external agency relationships

*Report monthly on the performance of the Group marketing plan using HubSpot, Google Analytics and Business data

*Maximise social media followers on the Group LinkedIn, Twitter and Instagram pages

*Manage the intranet and internal marketing

*Communicate and liaise with stakeholders and Group senior leadership to create content

*Carry out market research and competitor analysis to assist with product development and entering new markets

Candidate Profile:

*Degree in Business / Marketing or a related field, or the equivalent professional qualifications

*Demonstrable experience in a Marketing Executive role

*The ability to manage multiple priorities and use initiative

*Experience working autonomously and leading projects with minimal supervision is desirable.

Systems experience:

*Adobe suite

*Microsoft Office

Experience in the following software is desirable but not essential:

*HubSpot

*Zoom webinars

*Prezi

REF 7963

MW Appointments is acting as an Employment Agency in relation to this vacancy.